Overview

Gydanti Lekste specialises in therapeutic health nutrition, offering seminars, workshops, and individual sessions to help customers address their health needs and achieve their health goals. In this case study, we explore the campaign strategy and the results achieved.

Identifying the Opportunity

In today’s context, there’s a growing trend of health consciousness in office environments. We aimed to tap into this by offering the company’s tailored health and wellness seminars to employees of larger corporations. The focus was on enhancing overall company culture, boosting job satisfaction, improving employer reputation, reducing absenteeism, and fostering stronger teamworking culture.

The Challenge

How do we reach the key decision makers in large corporations when they’re juggling multiple priorities? Additionally, how do we capture their attention within the first few seconds of engaging with our outreach? Effective cold outreach isn’t just about grabbing their attention but the key goal is getting a positive response and starting a conversation. This means our message must spark curiosity, leaving them wanting to find out more. It must highlight the pain points or the problem we’re solving and ensuring we’re making it very easy to understand and follow.

The Solution

Recognising that larger corporations was the ideal audience, we pinpointed key decision-makers: HR Business Partners, HR Directors, People and Culture Partners, and Employer Branding Managers. Business decisions can involve up to 7 key decision makers. Therefore, we reached out to multiple key decision makers within each company.

We implemented a proven conversion method. The email campaign was well tailored, ensuring delivery to the right inboxes and avoiding spam filters. Each message was crafted to resonate with each prospect on a personal level, highlighting the solution in a conversational manner. We strategically timed follow-ups to maximise engagement without overwhelming the potential clients.

The results

By aligning our approach with the needs and preferences of our target audience, we successfully generated 112 high-quality leads within a single month!

‘The campaign had a great success and exceeded my expectations‘ – Ingrida, Director @Gydanti Lekste

Want to get a consistent flow of quality leads to your inbox? Get in touch today by emailing hi@ezeeprospects.co.uk .