Overview

Gisby Legal is a Devon based firm, specialising in debt recovery and legal support services. The company operates nationwide, leveraging experienced investigators with local knowledge to deliver efficient and effective solutions. The firm is known for its swift, no-win, no-fee debt recovery approach and has worked with major UK banks, insurance companies, law firms, and small businesses. The firm emphasizes reliability, professionalism, and high success rates in its operations.

Identifying the Opportunity

Many small and medium-sized businesses in and around Devon are struggling to maintain a healthy cashflow due to unpaid invoices and unresolved debt. Busy Directors and Owners in smaller companies and Finance Directors in medium sized businesses are the target decision makers when it comes to working together.

The Challenge

One of the key challenges in expanding Gisby Legal’s client base is effectively reaching decision-makers within local businesses who are in need of debt recovery services. Traditional marketing methods may not always capture the attention of busy CEOs, directors, and finance heads. However, lead generation via B2B email marketing can directly address this challenge by delivering tailored, relevant messages to the right people, at the right time. This approach not only increases the likelihood of engagement but also builds a targeted pipeline of potential clients ready for conversion.

The Solution

The campaign strategy was carefully crafted to clearly define the key target audience and ensure alignment on the messaging approach. We focused on ensuring the the message resonates with their specific challenges and needs, in a personalised yet conversational manner. This allowed us to create a focused and effective communication strategy, increasing the likelihood of successful engagement and lead conversion.

The results

By aligning our approach with the needs and preferences of our target audience, we successfully generated 7 quality leads within a single month, 2 of which the client has already signed to work with!

Want to get a consistent flow of quality leads to your inbox? Get in touch today by emailing hi@ezeeprospects.co.uk .