How a tech start-up received over 30 prospects in 3 months
Case Studies
Overview
Everfund is a start-up that simplifies fundraising for modern non-profits by streamlining data and organisational challenges. Their solution centralises fundraising through a single, unified platform.
The objective of their first lead generation campaign was to connect and engage key decision-makers at UK non-profits. This campaign wasn’t about a hard sales pitch; instead, it focused on gentle, conversational outreach. The aim was to introduce the target audience to their platform, seek their feedback, and pique their interest for potential future collaboration.
Key Results Campaign 1
The success of Everfund’s campaigns speaks for itself. The first campaign generated 10 leads and some good insights and learnings.
Learnings
Campaign 1 analysis offered valuable learnings. We discovered that most unsubscribes came from lower level job titles. Conversely, most of the leads were generated from more senior job titles. Another interesting observation was that most lead responses came from the third and fourth email follow-ups in our sequence. Through A/B testing, we identified that the subject line and content of Email A had a higher performance rate. Taking these learnings into campaign 2, we better targeted the audience and refined our emails. Let’s see the results for Campaign 2.
Key Results Campaign 2
”The campaigns they’ve launched have given us a great amount of deal flow in our pipeline and has helped facilitate many conversations to build relationships with executives and management at £20m-£100m+ sized organisations. They’ve helped our company realise the potential of how this channel can help get our word out to the right people while we’re in our early stages and help leave myself and the team to focus more on relationship building and closing business.” – Will. Co-founder @Everfund
Want to get a consistent flow of quality leads to your inbox? Get in touch today by emailing hi@ezeeprospects.co.uk .
B2B Lead Generation Done For You 